Clusterss4Development (C4D) project supports Situationist, a member of Georgian Apparel and Fashion Association (GAFA), in presentation of its fashion collections at Paris Fashion Week (PFW). Specifically, C4D contributed to the development of visual digital materials for Situationist’s presentations at PFW week last year and again this year – on 2 March 2021. Situationist is the first Georgian fashion label to participate in official part of PFW. Its Fall/Winter 2021-22 collection shown on the digital platform of PFW received great coverage by leading international fashion media.

C4D filmed behind-the-scenes of Situationist’s photo-video shooting of its collection in Imereti – this location was offered by the project to highlight the region that is targeted for cluster development in tourism.

Situationist’s sales have increased by 34% in 2020, particularly for its Spring/Summer 2021 collection presented at PFW. Connections with three new vendors were established since presentation of the Spring-Summer 2021 collection at PFW last year.