The history of the brand begins in 2020, when the women's casual clothing brand Rumor was created with the accumulated experience, ideas and knowledge of two friends.
At the initial stage, Rumor collections were created in an outsourced atelier, however, the growth of customer demand and the brand development strategy showed the need to open a private enterprise.
Rumor creates clothes for ageless women with an active lifestyle, the characteristic feature of which is multi-functionality and adaptability to different situations. The main slogan of the brand - "Express the freedom of body and character" comes from here.
In addition to ready-to-wear collections, the enterprise offers corporate services to companies for whom details and the comfort of cooperation are important.
The development of Georgian production is especially important for Rumor. At this stage, 15 people are employed in the company and they are united by the value of creating quality Georgian clothes.