Have you ever thought about the emotional impact a colour and its many shades might have on a person? In fact, specific colour blends do affect the mood and sometimes help people handle health or emotional problems better. Kombinizona produces therapeutic clothing based on precise colour perceptions, targeting women, teens, children, and people with disabilities.

When the pandemic challenged the garment industry, EU4Business and GIZ helped Kombinizona quickly adjust to the new reality. Through the Clusters4Development project, the company was able to actually increase its capacity, expand its workforce, and shift production to making antibacterial face masks and protective gear—the most in-demand product in shortage during the initial crisis.

Lobbying equality, inclusiveness and happiness

Kombinizona started with a 10-year action plan, a single borrowed sewing machine and a strong marketing concept in a small showroom back in 2017. The first therapeutic clothing collection produced by this socially active, functionally different, unique apparel brand with serious potential for international success was initially launched on the basis of research on colour perception.

“A lobbyist for equality, inclusiveness and happiness with a big focus on social responsibility is how we saw our brand and the strange sketches of my childhood,” says Gano Melitauri, Kombinizona’s founder.

The first design collection by Kombinizona sold out in just two weeks and was an unexpected success. Since then, the company remains devoted to its mission: to bring inclusion to the fashion industry and raise awareness about people with disabilities, pregnant women and adolescents while supporting functionality, open-mindedness, and moral values. The brand aims to help people better express themselves, be more motivated and fulfilled, and improve their daily lives with a wide range of insights.