{"id":697,"date":"2021-07-27T08:43:55","date_gmt":"2021-07-27T04:43:55","guid":{"rendered":"https:\/\/gafa.org.ge\/gafa_news\/major-georgian-fashion-brand-expands-online-market\/"},"modified":"2022-03-17T18:00:51","modified_gmt":"2022-03-17T14:00:51","slug":"major-georgian-fashion-brand-expands-online-market","status":"publish","type":"gafa_news","link":"https:\/\/gafa.org.ge\/en\/gafa_news\/major-georgian-fashion-brand-expands-online-market\/","title":{"rendered":"Major Georgian fashion brand expands online market"},"content":{"rendered":"\n

Imagine a group of mannequins standing on a small hill covered in artificial grass, all dressed in beautiful, colourful dresses made of plant and mineral dyed silk that were inspired by nights in the Caucasus mountains. This is how internationally acclaimed Georgian designer Tamuna Ingorokva and Colours of Caucasus, a Georgian eco-dyeing textile maker, presented a capsule collection at the TRANO\u00cf Trade Show in Paris in February 2020.<\/p>\n\n\n\n

INGOROKVA is a member of the Georgian Apparel and Fashion Association (GAFA),<\/strong> which was established with the support of GIZ\u2019s Clusters4Development project<\/strong> funded by the EU. With the support of EU4Business, industry clusters help SMEs team up with other businesses to become more competitive.<\/p>\n\n\n\n

A risk that paid off<\/h2>\n\n\n\n

Over two decades ago, when Tamuna Ingorokva<\/strong> attended the ESMOD fashion school in France, she understood that this would be her profession for life. Coming from a family of doctors, her relatives always thought that fashion was just a hobby for her, and that, sooner or later, she would study medicine. But Ingorokva took her \u201chobby\u201d very seriously indeed, and knew that she could play a major role in the development of the fashion industry in Georgia. And that\u2019s exactly what happened.<\/p>\n\n\n\n

In Paris, Ingorokva had a clear plan: to finish her studies, go back to Georgia, and start her own company. In 2001, she came back and began to build a brand that was to become an internationally acclaimed fashion label. In 2002, when Ingorokva presented her first collection, Georgia\u2019s fashion industry was just taking its first steps. The country itself was in transition and there were not many opportunities to travel and export. So the INGOROKVA brand was focused on the local market. As soon as the borders opened up, Ingorokva took a major leap of faith and participated in the TRANO\u00cf Trade Show in Paris. The risk paid off and the brand was hit with success. Today, Lady Gaga, Gigi Hadid, Linda Rodin, and other celebrities wear INGOROKVA.<\/p>\n\n\n\n

\u201cThe creative work of INGOROKVA is inspired by contemporary culture and the hidden aesthetics of everyday life,\u201d<\/em> says the brand\u2019s website. Tamuna Ingorokva combines offbeat fabrics with feminine designs and traditional tailoring, while playing with lines and geometry to create high-quality clothes destined to be worn for a long time. Sustainability has been one of the core values of this brand right from the start.<\/p>\n\n\n\n

\u201cFor me, fashion is an art and I associate it with high quality,\u201d<\/em> says Tamuna Ingorokva<\/strong>. \u201cEvery piece of clothing is made with a lot of love in my studio in Tbilisi, and lasts for a long time. I\u2019m very proud when a customer tells me that she still has a dress of mine that she bought over 10 years ago. In fact, I have customers who still wear dresses from my first collection back in 2002.\u201d<\/em> <\/p>\n\n\n\n

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Imagine a group of mannequins standing on a small hill covered in artificial grass, all dressed in beautiful, colourful dresses made of plant…<\/p>\n","protected":false},"featured_media":2177,"template":"","meta":[],"class_list":["post-697","gafa_news","type-gafa_news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMajor Georgian fashion brand expands online market - Gafa<\/title>\n<meta name=\"description\" content=\"Tamuna Ingorokva and Colours of Caucasus, Georgian textile maker, presented a collection at the TRANO\u00cf Trade Show in Paris in February 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gafa.org.ge\/en\/gafa_news\/major-georgian-fashion-brand-expands-online-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Georgian fashion brand expands online market - 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